The Difference
The difference between business success and business failure
has more to do with effective self promotion
than it has to do with technical competence.
You can prove this.
You can name someone in your industry who should not be allowed to practice, and yet has a bigger business than you do, and you can name someone to whose experience and expertise you aspire, who cannot build a business big enough to send their kids to college and take their family on vacation three times a year.
So it is not being good at what we do that makes people beat a path to our door.
It's whether they know we're good at what we do.
Use these tools to tell them.